[Asia Economy Reporter Ji Yeon-jin] Ace Story's stock price has been dropping sharply every time the weekend drama 'Jirisan' airs.
As of 10:30 AM on the 1st, Ace Story is trading at 33,150 KRW on the KOSDAQ market, down 11.60% (4,350 KRW) from the previous day.
The company's stock price had surged ahead of the airing of the drama 'Jirisan,' but on the 25th, right after the first weekend broadcast on the 23rd and 24th, the stock price plummeted nearly 20%.
Although 'Jirisan' ranked first in viewership ratings during its time slot, it is analyzed that harsh criticism arose due to awkward computer graphics (CG) scenes.
The drama was written by star writer Kim Eun-hee, known for 'Kingdom' and 'Signal,' and directed by Lee Eung-bok, who directed 'Goblin' and 'Descendants of the Sun.' It stars Jeon Ji-hyun and Ju Ji-hoon, generating high expectations even before its broadcast.
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