[Asia Economy Reporter Hwang Yoon-joo] BASF has unveiled a collection of smartwatch straps and phone protective cases made from Elastollan® thermoplastic polyurethane (TPU) material.
This collection includes six classic design phone protective cases made from Elastollan material. These products are resistant to scratches, ultraviolet (UV) rays, and discoloration, while offering high transparency and easy coloring.
The smartwatch strap collection enhances protection against everyday scratches and pays attention to design. By incorporating Meiban's innovative laser texturing solution, 'Innovation Meiban Skin (IMS)' technology, the textured smartwatch strap collection made from Elastollan material provides a soft touch, excellent abrasion resistance, and UV protection.
Using mixed reality equipment allows for instant visualization of interactive 3D concepts for a richer and more immersive experience. Advanced technology enables remote collaboration and streamlines the creative workflow of ideas and concepts.
Minli Zhao, Head of Consumer Goods Industry, Performance Materials Asia Pacific at BASF, said, "Leading innovation with advanced technology and high-performance material solutions, BASF has continuously expanded its product portfolio for consumer electronics manufacturers since the launch of Elastollan® Soft Touch. This new collection demonstrates BASF’s ongoing commitment to innovation in the consumer electronics market."
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