Shinhan Life and Korea Sports Promotion Foundation Sign MOU for Physical Fitness Improvement and Health Assurance

Shinhan Life announced on the 29th that it has signed a strategic business agreement with the Korea Sports Promotion Foundation to enhance customers' physical fitness and health protection. Attending the agreement ceremony (from left) are Choi Seunghwan, Head of Digital Innovation Group at Shinhan Life, Oh Jangsu, Head of Sports Promotion Business Division at the Korea Sports Promotion Foundation, and Bae Hyeongcheol, Head of Customer Strategy Group at Shinhan Life, posing for a commemorative photo.

[Asia Economy Reporter Ki Ha-young]Shinhan Life announced on the 29th that it signed a strategic business agreement with the Korea Sports Promotion Foundation at its headquarters in Jung-gu, Seoul, to enhance customers' physical fitness and health protection.

Through this business agreement, both parties agreed to cooperate in the field of physical fitness promotion projects, including the health protection and prevention projects promoted by Shinhan Life and the National Fitness 100 project promoted by the Korea Sports Promotion Foundation.

Specifically, they plan to collaborate on ▲developing health promotion insurance products linked to the National Fitness 100 program ▲health promotion campaigns utilizing big data such as physical condition, fitness, and exercise information ▲cooperation in physical fitness improvement and health prevention projects for vulnerable groups, pursuing multifaceted cooperation in physical fitness management and health protection. In the future, both companies will continue to mutually cooperate in areas deemed necessary to discover partnership business models.

Baek Hyung-chul, Group Head of Shinhan Life, said, "Based on this agreement, we will strive to go beyond the limitations of insurance that was limited to post-coverage, enabling customers to manage their health and fitness with Shinhan Life and improve their quality of life."