Counterpoint Research Aggregation
India Smartphone Shipments Reach 52 Million in Q3
Apple Also Grows 212% Year-on-Year
[Asia Economy Reporter Cha Min-young] Apple, which faced disruptions in the production of its flagship product, the iPhone, due to a global semiconductor chip shortage in the third quarter of this year, recorded a 44% market share in the premium segment in India. Quarterly shipments increased by more than 200%, driven by the iPhone 11 and 12.
According to market research firm Counterpoint Research on the 28th (local time), smartphone shipments in India in the third quarter exceeded 52 million units, a 2% decrease compared to the same period last year.
Xiaomi ranked first in the overall market, including mid-to-low-end models, with a 22% market share (MS), down 1 percentage point from 23% the previous year. This was thanks to strong sales of the Redmi series, a mid-to-low-end strategic model.
Samsung ranked second with a 19% market share, down 5 percentage points from 24% the previous year. The Galaxy M/F series, which focuses on online sales, along with the new Galaxy A models leading offline channel sales, drove revenue.
Chinese brands in the top tier such as Vivo, Realme, and Oppo also showed steady performance with 15%, 14%, and 10% market shares respectively. Including Xiaomi, Chinese brands account for 74% of the Indian smartphone market.
Apple, a representative of the premium segment, maintained strong growth in the third quarter, recording a 44% market share in the premium segment. The ultra-premium segment market share was 74%. Quarterly shipments grew by 212% year-over-year, driven by the iPhone 11 and 12 series.
Senior analyst Prachi Singh noted, "Smartphone shipments maintained strong momentum after the second wave of COVID-19," adding, "Consumer demand exceeded supply due to pent-up demand."
She also stated, "Most brands made efforts to secure inventory ahead of the festival season considering the global component shortage," and "Demand in online channels remains strong, resulting in record-high shipments in the third quarter of this year."
Meanwhile, Apple announced on the 28th (local time) that it posted revenue of $83.4 billion (approximately 97.5 trillion KRW) in the third quarter of this year, a 29% increase compared to the same period last year, according to the Wall Street Journal (WSJ). This was slightly below the Wall Street consensus estimate of $85 billion.
iPhone production was disrupted due to semiconductor chip shortages caused by COVID-19 and production issues in Southeast Asia. Nevertheless, iPhone sales still increased by 47% compared to a year ago. CEO Tim Cook said, "Despite larger-than-expected supply disruptions, we delivered very strong results," estimating potential revenue losses at about $6 billion (approximately 7 trillion KRW).
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
