CJ OnStyle Signs Business Agreement with Cosmax... "Entering Customized Cosmetics Business"

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 27th that it has signed a Memorandum of Understanding (MOU) with cosmetics manufacturer Cosmax to jointly enter the customized cosmetics market.

Under this agreement, Cosmax will be responsible for manufacturing products, including new facilities for customized cosmetics production and prescription programs tailored to diagnostics, while CJ OnStyle will handle overall product marketing, including branding and sales. Both companies expect synergistic effects across distribution, production, research, and innovation.

The reason CJ OnStyle has ventured into customized cosmetics manufacturing and development is due to the growing consumer preference for personalized products. Additionally, they noted the significant growth in the customized cosmetics market, thanks to technological advancements that have shifted from mass production of a few items to a system of small-batch production of many varieties.

The first collaborative product, a customized hair care brand, will be launched early next year. Customers can diagnose their scalp and hair condition through a self-assessment on the CJ OnStyle application (app) and select desired functions and effects. Based on the assessment results, an optimal shampoo combination is created to produce a personalized customized product.

Seol Wonhee, President of Cosmax, stated, “The key to success in the customized cosmetics business is to provide scientifically accurate diagnostics and cosmetics prescriptions that best suit individuals, thereby increasing consumer satisfaction. Cosmax, which commercializes more than 6,000 new products annually for its clients, is the ideal partner to scale up the personalized business.”

Kim Myunggu, Vice President of CJ OnStyle, said, “This new business was launched as the number of customers who have a strong preference for customized products reflecting individual concerns and demands for unique items is increasing. We plan to introduce skincare products in the future as well. Together with Cosmax, the world’s leading cosmetics manufacturer, we will secure a leading position in the customized cosmetics market.”