KOLMAR Korea Secures 11% Stake in 'Pow Company'... Targeting MZ Generation

[Asia Economy Reporter Seungjin Lee] Kolmar Korea is establishing a strategic partnership to target the MZ generation (Millennials + Generation Z).

Kolmar Korea announced on the 27th that it will make an investment to acquire approximately 11% of the shares of the beauty-specialized platform company 'Pow Company.'

Pow Company operates Powder Room, the largest beauty community in Korea. Powder Room started as a Naver Cafe in 2003 and has grown into a beauty media platform with 6 channels and 3.7 million members and subscribers. Based on Powder Room's channel influence and content production capabilities, Pow Company has collaborated on marketing with over 5,400 beauty brands. Recently, it launched its own beauty brand 'All My Things' and expanded into e-commerce by adding sales functions to the Powder Room app.

Kolmar Korea plans to quickly respond to rapidly changing consumer demands by combining its long-accumulated research and development capabilities with Pow Company's deep understanding of numerous MZ generation consumers.

Additionally, Pow Company, which aims to expand its reach through global marketing, is expected to benefit from Kolmar Korea's domestic and international R&D and production infrastructure as well as its experience in collaborating with global brands.

A Kolmar Korea representative stated, "Through this partnership, both companies plan to exchange excellent R&D and marketing know-how accumulated in the beauty industry and grow together." He added, "Kolmar Korea will develop unique products targeting the MZ generation and propose them to clients in a timely manner to lead trends."