Shinhan Financial Investment and KAIST Jointly Analyze Customer Investment Behavior

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 26th that it has embarked on a study of customer investment tendencies based on behavioral economics through joint research with KAIST.

Shinhan Financial Investment's Big Data Center and KAIST are conducting research analyzing five years of stock trading data from 350,000 customers to diagnose investment tendencies from a behavioral economics perspective. This customer investment tendency study will investigate various types of investment behaviors and changes in investors' tendencies, including status quo bias, where investors tend to maintain their current or past decisions, and overconfidence bias, where investors excessively trust the accuracy of their information and their ability to interpret it.

Through this joint research, Shinhan Financial Investment plans to provide investment information tailored to the hyper-personalization of each investor and utilize it to establish consumer protection systems. Additionally, it plans to combine data from banking, credit card, and insurance sectors to develop differentiated MyData services.

Ok Hyung-seok, Head of the Digital Strategy Division at Shinhan Financial Investment, stated, “Through this research, we have laid the foundation to explain customer behavior in the financial investment field based on behavioral economics theory, and we plan to prepare differentiated customer services based on this.”

Park Kwang-woo, Professor of the Department of Management Engineering at KAIST, said, “We aim to analyze investors' investment tendency big data and verify various investment behavior hypotheses proposed in behavioral economics.”