Paradise Hotel Busan Launches 'Jinsim Campaign' to Celebrate 40th Anniversary

Paradise Hotel Busan is conducting the 'Sincerity Campaign' to celebrate its 40th anniversary.

40th Anniversary Marks Strengthened Customer Service Declaration
Promotion Held Throughout November

[Asia Economy Reporter Kim Yuri] Paradise Hotel Busan announced on the 26th that it will conduct a 'Sincerity Campaign' throughout November to thank customers for their support on the occasion of its 40th anniversary.

Opened in 1981, Paradise Hotel Busan celebrates its 40th anniversary this year by declaring 'With Sincerity, Paradise' as its service identity and has embarked on enhancing customer satisfaction. The 'Sincerity Campaign' prepared as part of this initiative embodies the ambition to provide the best experience with sincere service during customers' stay. Various customer appreciation events including food and beverage, room packages, and cultural events will also be held.

The 'Go Back Festa' is a food and beverage promotion presenting nostalgic menus that evoke childhood memories. It was planned to offer a moment to reminisce about memories, escaping from the tiring daily life. The name 'Go Back' means going back 40 years, and 'Go Back' also expresses sincere gratitude ('gobaek') for customers' support over the years.

The premium buffet 'On The Plate' features menus enjoyed on special days during childhood such as roast beef, palbochae, dongpa-yuk, and hamburger steak. 'Seokbinggo,' a delicacy from the Busan and Gyeongnam regions, is also offered as a dessert. Additionally, live grilled dishes, handmade dim sum by dim sum artisans, special salads, and seafood corners are prepared. Guests can also enjoy luxurious desserts by the patissier and 'Dalgona Latte' made with nostalgic dalgona candy.

The bakery 'Paradise Boutique' on the first floor of the main building sells buttercream cakes with rich butter flavor and savory cream, as well as nostalgic breads. Customers can enjoy savory soboro bread, handmade signature red bean bread, salad bread, and more according to their preferences. On November 1st, the anniversary day, a 'Bakery Lucky Box' event will be held for one day. Starting at 11 a.m., 100 sets of lucky boxes composed of bread, roll cakes, chocolates, mugs from the tableware brand 'Imagery Code,' and special 40th anniversary souvenirs will be sold in limited quantity. The souvenirs include accommodation vouchers, restaurant meal vouchers for two, afternoon tea set vouchers, cake and wine exchange vouchers, among which one is randomly included in each box.

Throughout November, every Monday, food and beverage coupons with exceptional benefits will be given to website members. Starting with the 1st week's 'On The Plate' weekday lunch 2+1 coupon, the 2nd week offers a 'Nyx' chef special lunch course for two, the 3rd week a special course for two at the Chinese restaurant 'Nampung,' the 4th week a special course for two at the Japanese restaurant 'Sakae,' and the 5th week a weekday afternoon tea set at the lobby lounge. Each special coupon can be downloaded from the website and is limited to 40 copies per week.

Paradise Hotel Busan plans to consecutively introduce the outdoor hot spring 'Camellia Spa,' Master Chef Gala Dinner series, and 40th anniversary luxury packages starting with this 'Go Back Festa.' Detailed information can be found on the Paradise Hotel Busan website.