Lotte Mart Launches Eco-Friendly Campaign Brand 'Reals'... Strengthening ESG Management

Lotte Mart will hold a 'Reals Shopping Basket' giveaway event at 11 stores nationwide, including the Gimpo Hangang branch, from the 28th to the 30th.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 26th that it will launch the eco-friendly campaign 'RE:EARTH' and strengthen ESG (Environmental, Social, and Governance) management.

This campaign applies to all management activities, including products, auxiliary materials, packaging, marketing, and even in-store systems. In September, Lotte Mart launched its private brand (PB) product, the 'Choice L RE:EARTH Note.' This notebook is made from renewable plant-based sugarcane fiber, which can be harvested multiple times a year. Unlike regular paper, it uses eco-friendly materials that do not require cutting down trees, and it features soy ink printing to minimize the use of chemical raw materials.

In 2015, Lotte Mart was the first large retailer to introduce animal welfare-certified chicken, and by 2023, it plans to convert 100% of its chicken products to animal welfare-certified and antibiotic-free products. Additionally, Lotte Mart has installed solar power facilities on the rooftops of 50 stores nationwide, producing 9.58 million kW annually, enough electricity to supply 3,200 households for one year.

From the 28th to the 30th, Lotte Mart will hold a 'RE:EARTH Shopping Bag' giveaway event at 11 stores nationwide, including the Gimpo Hangang branch. These shopping bags are made from recycled fibers and will be given away in limited quantities of 1,000 per participating store.

A Lotte Mart representative said, “Through the RE:EARTH campaign, we are engaging in various management activities for the global environment. Using shopping bags instead of disposable packaging is an easy and simple way to practice eco-friendliness, which is why we prepared this RE:EARTH shopping bag giveaway event.”