The Miracle of a 30-Second Video, Would You Like to Experience It?

Interview with Lee Seungho, CEO of Jeonjasatangsa, a specialized production company for SME product videos
Industry attention on 30-40 second video format 'Product Video'
Non-face-to-face production system enables 1 million KRW per video, 1-week production period
"Aiming for global expansion to the US, Europe through platformization of product video production system"

Nesigubun is a service that enables video production at around 1 million KRW per episode, structured as a shopping mall where videos can be easily purchased like products. Photo by Nesigubun website

[Asia Economy Reporter Kim Heeyoon] “We have established the most economical video production system for small and medium-sized enterprises (SMEs) that need videos. Through this, we produce a single product video tailored thoroughly to the demand, which can be utilized diversely across multiple channels.”

Jeonjasatangsa is a production company specializing in video content needed by brands, especially SMEs, and has attracted industry attention through ‘product videos’ of around 30 seconds. CEO Lee Seungho explained about the product videos, “We set companies that need video content but find it difficult to spend more than 10 million KRW per month on marketing budgets as our main customers, and launched the industry’s first service ‘Nesigubun’ that enables video production at around 1 million KRW per video.”

Nesigubun is structured as a shopping mall where videos can be easily purchased like products. The main products are ‘Please take care of it,’ where the production company creates the video after receiving the product, and ‘Please do it like this,’ where customers send the desired storyboard along with the product to request production. The video is completed 7 days after ordering. The entire process from order to completion is conducted non-face-to-face.

Lee Seungho, CEO of Jeondangsa, said, "We have introduced product videos that can be produced for around 1 million KRW per video, targeting companies that find it difficult to spend more than 10 million KRW per month on marketing budgets." Photo by Kim Heeyoon

Video Format for SMEs Spending Less Than 10 Million KRW Monthly on Marketing

Typically, meetings and on-site checks of results during video requests are boldly omitted in Nesigubun. To save time and production costs, a non-face-to-face production method was chosen to maximize efficiency. On the day the reporter visited the studio, a product video shoot for a cosmetics company that requested production through ‘Please take care of it’ was in full swing.

The product videos introduced by Nesigubun have a format that is clearly different yet somewhat similar to advertisements. Unlike advertisements where innovative messages are important, product videos are produced to allow viewers to directly or indirectly feel the product’s inherent tone and manner. Although short, around 30 seconds, the ‘finish’ of the video is not inferior to commercial advertisements. According to company officials, many freelancers working in shooting and lighting in the advertising industry participate in Nesigubun’s production site to enhance video quality.

According to research by digital marketing specialist ResearchAd, the domestic video advertising market size in the first half of this year was approximately 646.1 billion KRW. The media where video ads were most frequently executed were YouTube, Facebook, and Instagram, in that order. With the prolonged COVID-19 pandemic increasing the use of online services such as remote work and online classes, demand for digital advertising is expanding day by day. CEO Lee stated, “From the perspective of companies for whom how often they remind consumers of product images is important, we are working on securing content production capabilities and enhancing functions so that more diverse video formats can be ordered,” adding, “Our ambition is to platformize the product video production system in 2 to 3 years and expand overseas to produce videos for global companies in the US, Europe, and other regions.”