Until the end of this month, 50% off on winter products like lip care and stockings when purchased with event cards
[Asia Economy Reporter Yuri Kim] Emart24 announced on the 24th that it will launch two types of hand warmers in collaboration with the popular variety show 'City Fisherman.'
The newly released City Fisherman hand warmers come in two sizes: regular (80g) and large (140g). The company stated that they planned this product considering that the fishing population is steadily increasing and that hand warmers are an essential item for winter fishing. According to the Ministry of Oceans and Fisheries, the domestic fishing population increased from 6.52 million in 2010 to 9.21 million in 2020, and it is estimated to reach 10.12 million in 2024.
The City Fisherman hand warmers include a ruler on the package to measure the size of fingerlings (young fish), symbolizing the commitment to creating a 'sustainable ocean' by protecting juvenile fish. The package contains the Ministry of Oceans and Fisheries' prohibited capture size (body length) information, allowing anyone to easily determine whether a fish is a fingerling.
Until the end of this month, customers can get a 50% discount on winter products such as lip care and stockings when paying with event cards. During this event, 14 popular lip care products from brands like Nivea, Vaseline, and Himalaya, as well as Emart24's 'Minseong Stocking Tights,' can be purchased at half price (once per day, up to 5,000 KRW).
Emart24 plans to enhance customer satisfaction by providing practical benefits to those preparing for winter through the fun and meaningful hand warmer and winter product discount events. Choi Young-su, a partner from the Emart24 marketing team, said, "We planned this event targeting products that customers frequently seek during winter, while also offering differentiated value with the good cause of protecting marine ecosystems and fingerlings. We will continue to hold various marketing events that provide enjoyable and pleasant experiences."
Meanwhile, due to the early arrival of cold weather compared to previous years, the number of people seeking winter products has significantly increased. Sales data from Emart24 for winter products from the 16th to the 21st, when the minimum temperature dropped below 5 degrees Celsius (Seoul standard), showed that sales of hand warmers increased by 7000%, Ippresso hot Americano by 224%, lip care by 220%, and stockings by 120% compared to the previous week.
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