Oceans International Launches 'The Presca Lab,' a Customized Skincare Line Co-Developed with Oda Eun

[Asia Economy Reporter Seungjin Lee] Oceans International announced on the 22nd that it will launch 'The Fresca Lab,' a customized fresh cosmetic jointly developed with celebrity O Da-eun, a two-time Muscle Mania champion.

'The Fresca Lab' was developed based on O Da-eun's knowledge of various cosmetic ingredients she experienced to care for her skin, which became damaged and sensitive due to extensive makeup while balancing her singing and acting activities. O Da-eun directly participated in product development, evaluation, planning, design, shooting, and marketing, and after about a year of preparation, the product was launched.

'The Fresca Lab' will make its debut on the 24th through Naver Live Shopping and online shopping malls. The product lineup includes a total of eight items tailored to dry, sensitive, and combination skin types: three cleansing gels, three toners, and two creams from the 'Repair Barrier Line,' 'Repair Calming Line,' and 'Repair Balancing Line.' The most distinctive feature of 'The Fresca Lab' is that it is customized cosmetics according to skin type.

The representative cleansing gel uses natural surfactants extracted from apples and mainly consists of olive oil, jojoba seed oil, green tea seed oil, ginseng seed oil, sea buckthorn oil, and 10,000 ppm of human stem cell culture fluid liposomes. The dual-functional cream for whitening and wrinkle improvement contains 30% shea butter, 50,000 ppm of human stem cell culture fluid liposomes, allantoin, panthenol, adenosine, and niacinamide as its main ingredients.

Seongmin Ahn, CEO of Oceans International, said, "Thanks to O Da-eun's somewhat reckless ideas, challenging spirit, and meticulous interference, we were able to ensure even higher quality and preparation," adding, "The raw materials, ingredients, development process, and evaluation were made more rigorously than any other product, and the price is so reasonable that it is rather surprising."