'Squid' Sells Just by Name... 45.6 Billion Won Anniversary Event Also a Success

Lotteria Black Squid Burger.

[Asia Economy Reporter Moon Hyewon] "Since Squid Game is so popular, products that remind people of squid sell well. We are using squid ink to create a black color and incorporating the number 456 in various events."

On the 22nd, the food industry is launching new products that use or evoke squid to capitalize on the popularity of Squid Game. Black foods made with squid ink are gaining popularity again. Lotteria released a new product themed around Squid Game called the "Black Squid Burger." It features a black squid patty colored with squid ink and is paired with a spicy garlic sauce tailored to the tastes of the MZ (Millennial + Z) generation. Lotteria offers customers who purchase the Black Squid Burger set or the Black Squid Single Pack a scratch coupon to participate in the "O·Burger Game (Ojingeo Burger Game)," which includes a chance to win a total of 456 prizes (the same number as the Squid Game prize money).

Kkanbu Chicken's Squid Chicken.

Riding the Squid Game craze, Kkanbu Chicken introduced Squid Chicken. Squid Chicken is boneless chicken made with a batter containing squid dice, jalape?o, Cheongyang chili, and corn kernels.

Baskin-Robbins' "You Are Truly Dalgona" Flavor Ice Cream.

Baskin-Robbins re-released the limited-edition dalgona-flavored ice cream "You Are Truly Dalgona" earlier this month, which was originally launched last summer during the COVID-19 pandemic when homebodies enjoyed dalgona latte. This product contains caramel ice cream with dalgona candy inside and has regained popularity as dalgona gained attention through Squid Game.

A food industry official said, "As Squid Game continues to create a global sensation, related food and beverage products are expected to remain in the spotlight for some time."