Kolon Sports Lifetech, New Collection Unveiled

[Asia Economy Reporter Lim Hye-seon] Kolon Sports' sub-brand LifeTech (LTEKS) will unveil the 'Edition 03' collection on the 22nd.

LifeTech is an urban performance outdoor brand launched by Kolon Sports, based on the technology of the LifeTech jackets previously released. It targets city dwellers responding to climate changes in urban environments.

It differentiates itself from other outdoor brands in terms of materials and design. The materials used are high-end, rarely seen even in other outdoor brands. The design is restrained, making it impossible to visually identify the outdoor functionality.

The main materials used in this collection include Gore-Tex, Loro Piana Rain System cashmere, and 100% cotton Ventile. Except for Gore-Tex, these materials are rarely found in outdoor products. They provide basic functions such as water repellency while being natural materials. LTEKS demonstrates that outdoor products can be fully enjoyed in the city through these high-end materials.

Generally, outdoor products communicate their functions directly to customers through seams, material matching, or colors. LifeTech presents colors and designs as simply as possible. In particular, the 'Storm Breaker Field Jacket' uses high-density cotton Ventile on the outer shell, providing basic water repellency, and Pertex fabric as the lining.

LifeTech will hold an exhibition where the products can be viewed. The exhibition will be held until the 7th of next month at the Kolon Sports flagship store in Hannam. It indirectly expresses the significance of the LifeTech collection amid climate change through the format of the exhibition.