Emart24 and Musicow Music Copyright Gift Event

Emart24 will hold an event on the 30th and 31st in collaboration with Musicow to gift music copyrights.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 21st that it will hold an event to gift music copyrights in collaboration with 'Musicow,' the world's first music copyright trading platform, on the 30th and 31st of this month.

To participate, customers need to scan the Dilly and Shelly characters attached in offline stores using the camera through the Emart24 mobile application (app) event page. Afterward, they will be redirected to the Musicow new registration page, and among the newly registered customers, 20 people will be selected by lottery to receive one share of copyright as a gift. Additionally, the first 600 customers who newly register on Musicow during the two days will receive 2,000 Musicow cash, which can be used like cash when investing in copyrights.

An augmented reality (AR) game event on the mobile app will also be held. Until the 2nd of next month, by pressing the participate button on the Emart24 mobile app event page and scanning specific products with the camera, the AR game will be activated. The game can be played once a day, and if the game mission is successfully completed five times, participants will be automatically entered into a prize draw. Winners will be randomly selected to receive prizes such as an LG Styler, Dyson vacuum cleaner, Dyson hairdryer, Shinsegae mobile gift certificate worth 10,000 won, and Starbucks Americano.

An Emart24 official said, "We planned the event so that customers can enjoy and be interested in differentiated marketing elements such as music copyrights and augmented reality, while also feeling a retro vibe through shooting and jumping games reminiscent of old games." He added, "We plan to continue marketing that satisfies the needs of the customer base that mainly uses convenience stores and further discovers new needs."