Comfort (便安) 'The Beginning of Rest'... Emons Furniture FW Season Trends 2021

Furniture That Stays Closest to You the Longest, Now Safer and More Convenient

Emons 2021 FW Season New Product 'Webrick Bonita F003' Fabric Sofa Product Image. [Photo by Emons]

[Asia Economy Reporter Kim Jonghwa] Emons, a furniture brand with expression, unveiled new products for Fall/Winter 2021 embodying two values: 'Convenience and Peace of Mind,' announcing as a new trend.

Furniture Focused on Convenience and Storage

Nowadays, our homes have become multifunctional spaces where we enjoy various activities such as work, hobbies, and cultural life, beyond just eating and sleeping. Accordingly, Emons presented products emphasizing 'convenience,' including modular furniture that adapts to users' lifestyles and storage furniture designed to maximize practical use of limited spaces.

The new Emons custom wardrobe series consists of eight modules (long wardrobe, 2-drawer wardrobe, 3-drawer wardrobe, integrated dressing table, half cabinet, 300mm mirror cabinet, 200mm pull-out dressing table, bag storage cabinet). It features ivory and white as base colors with an additional blue accent color, allowing customization of both configuration and design according to users' preferences and usage patterns.

Notably, the doors of the custom wardrobe series use UV-ABD (Anti-Bacteria Dust) functional finishing materials. UV-ABD is a functional finish that prevents moisture, creating an environment where mold and bacteria cannot proliferate, thus providing antibacterial effects. The furniture surface is also treated with anti-static properties that prevent dust adhesion, enabling clean and hygienic maintenance, which reassures customers especially in times sensitive to hygiene.

Due to Korea's distinct four seasons, users require ample storage capacity and neat organization for a variety of items ranging from bulky winter blankets and clothing to very thin summer T-shirts. The new custom wardrobe series offers more convenient and practical storage through eight detailed storage designs. The 2-drawer and 3-drawer wardrobe modules combine wardrobe and drawer functions, allowing clothes to be hung or folded appropriately without separate drawers. Additionally, the 200mm pull-out dressing table utilizes dead space efficiently, providing storage, motion-sensor lighting, power outlets, and a mirror, making it usable as a standing dressing table.

Emons 2021 FW Season New Product 'Custom White Wardrobe Series' Product Image.
[Photo by Emons]

Comforting the Mind as Well. Furniture That Provides Peace of Mind

Emons introduced furniture made from carefully selected natural materials to offer complete rest and peace of mind, helping users escape the fatigue of daily life caused by various external factors.

Reflecting recent consumer trends toward environmental consciousness and the demand for cozy and warm interior aesthetics, Emons launched over ten types of fabric sofas featuring modular designs that can be freely arranged and come in diverse colors.

Emons' fabric sofas follow the concept of 'Fabric All Over,' applying the same fabric material not only to visible areas but also to hidden parts, enhancing product completeness and user satisfaction. The fabrics used are certified PFC-free (free from harmful substances used to enhance water repellency and coating) by accredited testing institutions, ensuring safety.

Moreover, the sofa length can be customized in 10cm increments to fit the user's space, and customers can select from a wide range of colors that express the unique sensibility of fabric, satisfying increasingly segmented individual needs.

The new 'Weabric Bonita F003' fabric sofa features a soft touch and high water and oil repellency using 100% French yarn Easypran, allowing users to feel the natural weave and texture of the fabric. Its rounded design with flexible curves adds uniqueness and trendiness.

Using double flocking (a weaving method where fibers are vertically set rather than the usual interlaced threads, applied twice), the sofa offers excellent resistance to everyday stains and durability. The Weabric Bonita F003 fabric sofa is available in seven colors: ivory, pink, dark gray, yellow, gray, warm gray, and sky blue.

The fall new product Weabric Cloud fabric sofa uses premium Eurotex fabric from Germany, woven in multiple layers to achieve both softness and durability. The seat cushions are padded with goose down, providing a cozy seating experience as if sitting on clouds, offering users a comfortable resting space.

Emons also released premium mattresses 'Blanc 9, Blanc 8, Blanc 7' made with graphene fabric derived from graphite. This new material, recently gaining attention as a mask fiber, features excellent antibacterial and deodorizing properties, preventing bacterial growth inside the mattress.

No Hyungwan, Head of PR at Emons, stated, "Awareness of eco-friendly products is higher in the furniture industry than in any other sector, and COVID-19 has greatly increased consumer interest in hygiene and antiviral features." He added, "We will continue to introduce environmentally friendly products steadily."