Lead Actor Lee Ho-cheol Cast... Establishing a Trusted Company Image with Three Movie-Like Viral Videos
A scene capture from the digital campaign video "Samhwa-nikka Ansimida" released by Samhwa Paints. [Photo by Samhwa Paints]
[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial Co., Ltd. has released a digital campaign video titled 'Samhwa-nikka Ansim-ida' (Because It's Samhwa, It's Safe).
To commemorate its 75th anniversary this year, Samhwa Paint is conducting a 'Safety Campaign' through its official corporate YouTube channel and Instagram until the end of October to promote the slogan 'Samhwa-nikka Ansim-ida' to the public.
The campaign video consists of three omnibus episodes: 'Protect the Kids,' 'Block Until the End,' and 'Touch and Die.' Each video, produced with a short running time of about one minute, consistently conveys the message 'Samhwa = Safety.' The videos begin with scenes reminiscent of noir films and cleverly introduce Samhwa Paint products through a twist ending.
Notably, actor Lee Ho-cheol, known for his diverse charms, stars in the Samhwa Paint campaign videos, delivering a strong and distinctive performance.
Starting from the 18th, Samhwa Paint will also hold various events alongside the digital campaign launch. Those who leave comments on the campaign videos provided on the company's official YouTube channel 'Samhwa TV' will be entered into a draw to receive gifticons, and on Instagram, users who regram the campaign video with the hashtag '#SamhwanikkaAnsimida' will be awarded a 'Hocheori Safety Kit' to 100 people each.
A representative from Samhwa Paint stated, "Through this campaign video, which creatively portrays Samhwa Paint products in daily life, we aimed to inform many people about Samhwa Paint's role in protecting and providing peace of mind in everyday life," adding, "We will continue to communicate with the public to firmly establish the image of 'Samhwa, meaning safety' in the future."
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