"Preparing for the Fast-Approaching Winter"... CJ OnStyle Unveils Premium Winter Coats

CJ OnStyle's private brand (PB) 'Celeb Shop Edition' will launch men's and women's coats made from 100% cashmere fabric by the Ermenegildo Zegna Group on the 22nd.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 18th that it will showcase a large selection of winter premium coats, focusing on exclusive fashion brands.

CJ OnStyle's private brand (PB) ‘Celeb Shop Edition’ will launch men's and women's coats made from 100% cashmere fabric by the Ermenegildo Zegna Group on the 22nd. The women's collection features four colors: Zegna Black, Camel, Deep Green, and Cream, while the men's collection includes two colors: Zegna Black and Camel.

In September, Celeb Shop Edition became the first home shopping company to introduce jackets made from Ermenegildo Zegna Group fabric, which is globally recognized as one of the top three luxury fabrics and considered the most premium. The product was highly popular, with many items sold out during the first broadcast, and has recorded approximately 1.7 billion KRW in orders to date. In mid-next month, they will sell new Italian brand products designed by a former designer of ‘Max Mara,’ known for classic women's winter coats.

The high-end women's brand ‘Senjon Blue Label’ will introduce coats made from 100% cashmere fabric by Italy's Ala Campolmi on the 24th. ‘Brooks Brothers,’ known for suits worn by U.S. presidents, will release classic 3-button coats made from 100% premium cashmere fabric by Italy's Breschi next month.

A CJ OnStyle representative said, “With winter weather quickly approaching and growing expectations for with-COVID life, more customers are seeking winter outerwear. We have prepared a variety of premium coat products at reasonable prices, so please visit our coat specialty store.”