[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 17th that it will launch the premium men's fashion brand 'Martin Bal' on the 18th.
Martin Bal is a Dutch designer who has worked as a men's wear design director for Maison Margiela, Burberry, and others, and this is the first time the brand is being introduced in Korea.
Hyundai Home Shopping will hold a special broadcast for Martin Bal on the afternoon of the 18th, during which it will sell a set of three wool blended collar knits and a vegetable leather jumper. Starting with this broadcast, the company plans to expand Martin Bal products to about 10 items within the year.
A Hyundai Home Shopping official said, "We launched an exclusive designer men's fashion brand to proactively capture the demand for men's products on TV home shopping," adding, "We will continue to expand marketing targeting male customers."
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