Creating Synergy Through Collaboration... Beauty Industry Focuses on 'Limited Edition Products'

[Asia Economy Reporter Lim Hye-sun] Recently, the beauty industry has been releasing limited-edition products through collaborations one after another. While collaborations used to mainly occur within the same industry or within a brand, recently, products that attract attention by offering unique fun through collaborations between different industries are becoming a trend.

According to the industry on the 16th, Neopharm's lifestyle moisturizing body care brand ‘Derma:B’ celebrated its 10th anniversary by releasing a ‘Body Care 10th Anniversary Limited Edition’ in collaboration with the famous domestic illustrator ‘Guliguli’. The collection includes three products: Derma:B’s representative ‘Daily Moisture Body Lotion’, ‘Ultra Moisture Body Cream’, and ‘Daily Moisture Body Wash’.

In particular, the ‘Daily Moisture Body Lotion’ was released in a larger 500ml size compared to the previous version, increasing usability so it can be used comfortably during the moisturizing seasons of autumn and winter.

Amorepacific’s Laneige collaborated with the French fashion brand Maison Kitsun? to launch a limited edition of the ‘Neo Cushion’. The new product, under the concept ‘Hey Neo! Let’s Chillax!’, aims to express the lifestyle of the MZ generation who pursue freedom by spending comfortable and leisurely personal time even amidst busy daily life.

The Laneige x Maison Kitsun? limited edition consists of two types of Neo Cushion limited editions and three collaboration goods (eco bag, pouch, smart tok). The Neo Cushion is newly presented in a cream-colored case, and the collaboration concept is reflected by wittily depicting Maison Kitsun?’s signature character, Chillax Fox, appearing to relax leisurely. Especially, the Chillax Fox is designed in three random positions on the cushion instead of a fixed position, adding an element of fun.

Dr. Jart+ collaborated with the street-style sports brand ‘GOALSTUDIO’ to release limited edition products. This set product includes sweatshirts and short-sleeve T-shirts featuring Dr. Jart+’s Cicapair tiger and GOALSTUDIO’s icon, the goalpost, which can be purchased together with Cicapair Cream and Gel Cream. It was released in two sets: Dr. Jart+ x GOALSTUDIO Cicapair Cream Set and Dr. Jart+ x GOALSTUDIO Cicapair Calming Gel Cream Set.