Web Variety Show 'One-Day Executive Jjangsangmu' LUSH Episode Released
16 Halloween Season Products on Sale
[Asia Economy Reporter Yuri Kim] SSG.com is strengthening 'content commerce' for the MZ generation (Millennials + Generation Z) through its own web variety show 'One-Day Executive Jjangsangmu.'
SSG.com announced on the 17th that it has released the 'One-Day Executive Jjangsangmu LUSH Episode' in collaboration with 'LUSH' and will start selling 16 Halloween season products from the 18th to the 24th. Exclusive benefits such as free gifts are also prepared.
'One-Day Executive Jjangsangmu' is a YouTube content format where director Jang Hang-jun takes on the role of a 'one-day executive' at a specific company to lead dramatic product discounts. The episode, which will be released at midnight on the 18th on SSG.com’s official YouTube channel, humorously depicts director Jang being dispatched to LUSH Korea, dressing up for Halloween, and struggling to prepare exclusive benefits.
Along with the release of the 'One-Day Executive Jjangsangmu LUSH Episode,' SSG.com is introducing a total of 16 Halloween season products. Items such as 'Bat Art Bath Bomb' and 'Screamo Reusable Bubble Bar' are available exclusively at SSG.com as well as LUSH’s official online mall and offline stores.
During the promotion period, all customers who purchase products will receive a LUSH smart sample large-size (30g) 3-piece set as a gift. The sample set includes three popular products: 'Mask of Magnanimity,' commonly known as the 'Shrek Pack,' 'Cup O’ Coffee,' and 'Fresh Cleanser.'
During the event period, 15 customers who purchase daily will be selected by lottery, totaling 105 people over a week, to receive random LUSH bestseller full-size products. The top three customers with the highest purchase amounts will also receive the 'LUSH Spa Treatment' benefit. Additionally, a 5% SSG Money reward will be provided for all LUSH product purchases.
SSG.com plans to continue strengthening content commerce like 'One-Day Executive Jjangsangmu' and expand its connection with the MZ generation, who seek fun.
Separately, SSG.com and LUSH are conducting a sharing event donating LUSH gift products to 79 Afghan refugee households. SSG.com stated that it decided to participate in this donation event in agreement with LUSH’s philosophy that 'everyone should be able to freely establish a new home anywhere in the world.'
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