LG Uplus Wins Comprehensive Grand Prize at 'Korea SNS Awards' for 3 Consecutive Years

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 14th that it has won the top prize in the corporate category, the "Grand Prize (Minister of Science and ICT Award)," for the third consecutive year at the "11th Korea SNS Awards 2021." LG Uplus is the first company to receive the Grand Prize for three consecutive years at the Korea SNS Awards.

The Korea SNS Awards is an annual award given to companies that actively communicate with customers by comprehensively evaluating the operation status of SNS platforms such as YouTube, Facebook, and blogs. It is hosted by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT and the Korea Influencer Industry Association.

LG Uplus was finally selected for the top prize, the Grand Prize, by receiving excellent scores through active digital communication activities using customized content reflecting the characteristics of each channel. The evaluation criteria consist of four parts: quantitative evaluation based on the Social Media Influence Index (KOSBI) (40%), evaluation by industry-academia-research experts (30%), internal expert evaluation by SNS experts from participating companies and institutions (20%), and user voting conducted on the Korea Social Content Promotion Association website (10%).

To realize its newly established vision this year, "A digital innovation company leading joyful changes in customers' daily lives," LG Uplus revamped its SNS channels and strengthened digital communication with customers through content reflecting the four core brand values: "Customer First," "Bold Challenge," "Dynamic Execution," and "Sincere Communication."

The most well-received content was the YouTube original series "Catch U," a roadshow-concept series that directly meets unique U+ customers such as the top 1% data users and long-term customers of 23 years to share their LG Uplus experiences.

Breaking away from the traditional one-way delivery of content like U+ service introductions, this new format of content featuring real customers as protagonists led to LG Uplus's core value of "Sincere Communication."

Since last September, LG Uplus has also conducted SNS activities recruiting U+ customers who boldly challenge societal prejudices in their fields and creating brand photo shoots capturing their stories. This is part of the "Why not?" campaign, which promotes the new core brand value and continuously discovers U+ customers who embody the value of "Bold Challenge."

Kim Heejin, head of LG Uplus Brand Strategy Team, said, "To empathize and actively communicate with the MZ generation, the main users of SNS, MZ generation employees directly operate SNS channels, freely proposing and executing ideas. We will strengthen untact communication with diverse content reflecting new trends and customer needs and continue to build close relationships with customers on digital channels."