CJ OnStyle Hosts 'MidgeoBoSHOW,' the Largest Live Commerce Shopping Festival

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 14th that it will hold the live commerce shopping festival 'MidgoBoSHOW' from the 18th to the 24th. This event, where popular new products can be purchased at the best benefit prices through points and discounts, will feature special broadcasts hosted by celebrities, famous personalities, and show hosts.

During the event period, all broadcasts will offer a newly established customer Q&A menu by CJ OnStyle. This menu collects customer questions missed during the broadcast in one place to provide answers. Various benefits such as discount coupons, up to 10% off, 10% card discounts, and points will be applied to all broadcasts. There will also be special broadcasts featuring popular celebrities to add more entertainment value.

Customers participating in the broadcasts can enjoy shopping while communicating in real-time through the chat window. Park Myungsoo, Lee Yuri, and the couple Ji Soyeon and Song Jaehee will appear to introduce and sell products. On the 20th at 9 PM, actress Lee Yuri will sell the premium organic shampoo 'Oblang (eau Blanc)' under the 'Lee Yuri Nego' segment. At 10 PM on the same day, comedian Park Myungsoo will sell three popular sofas from the furniture brand 'Livart' at shock prices. On the 19th at 11 AM, the couple Ji Soyeon and Song Jaehee will introduce the 'Mercure Ambassador Jeju Accommodation Voucher.'

Influencers from various fields such as golf, beauty, and interior design will also appear on the broadcasts. On the 22nd at 6 PM, golf YouTuber Simjjang will showcase the 'Tank Shaft,' and on the 22nd at 11 AM, beauty YouTuber Ramukke will present 'Ecumer No More Cushion and Tipstick.' Ping Sister (19th at 10 PM), Lady Mimi (21st at 9 PM), and Ibly (22nd at 9 AM) will also introduce beauty products and more.

CJ OnStyle's representative show host broadcasts are also prepared. On the 18th at 6 PM, show host Im Seyoung's favorite natural ingredient cleansing brand 'Farmacy' will be sold at up to 30% discount. On the 19th at 5 PM, show host Lee Minwoong will host a broadcast featuring 'Lacoste' 2021 Fall/Winter (FW) new products, where limited quantities of heavy outerwear will be sold at discounts up to 68%. Limited quantities of perfumes made by the jewelry house 'Boucheron' will also be sold at a 15% discount on the 18th at 5 PM.

Jaejin Han, head of CJ OnStyle Mobile Live division, said, "At the largest-ever live commerce event 'MidgoBoSHOW' commemorating the October live show revamp, customers can purchase CJ OnStyle's differentiated taste products and brands under the best conditions," adding, "We hope customers also experience enhanced two-way communication with the newly established answer function."