"Signature Scents and Music"... AK Plaza Targets Emotions with Five-Sense Marketing

AK Plaza introduces sensory marketing at Gwangmyeong and Hongdae branches.

[Asia Economy Reporter Lim Chunhan] AK Plaza announced on the 12th that it will showcase sensory marketing at its Gwangmyeong and Hongdae branches.

At the Gwangmyeong branch, which opens on the 29th, signature scents will be used to stimulate customers' sense of smell through fragrance marketing. In line with the 'Urban Grove' theme, which represents a small forest in the city, the shopping space will be infused with the 'Morning Splash' scent. Morning Splash is characterized by its green fragrance, evoking the image of fresh breeze and lush plants.

The recently renovated Hongdae branch, themed as a 'Taste Select Shop,' is conducting sound marketing. The first floor, home to the subscription-based wine store 'Purple Dog,' 'Samsung Mobile Store,' and 'Paul Bassett,' features carefully selected fast-tempo jazz and new jack swing music to create a sophisticated lounge atmosphere. Additionally, the fifth floor, a specialized area for kidults, broadcasts theme songs from popular animations such as 'Jujutsu Kaisen' and 'One Piece.'

An AK Plaza representative said, “We have implemented sensory marketing to provide a shopping experience that can only be felt in offline shopping spaces through scent and sound. We will continue to strive to create a shopping environment that offers diverse experiences beyond simple shopping.”