Rising Popularity of Bicycles: The Key is 'Versatility and Ride Comfort'

Popular Hardtail MTB with High Versatility and Driving Stability

As non-face-to-face sports have gained attention due to the prolonged COVID-19 pandemic, the demand for bicycles is increasing explosively. Photo by Asia Economy DB

[Asia Economy Reporter Kim Heeyoon] As non-face-to-face sports gain attention due to the prolonged COVID-19 pandemic, the demand for bicycles is explosively increasing.

According to the industry on the 9th, the number of people commuting or going to school by bicycle, known as Jachuljok, has increased due to the impact of COVID-19, and consumers seeking bicycles are increasing as local governments nationwide encourage bicycle use through initiatives such as the ‘Bicycle Challenge.’

In particular, MTB, also called mountain bikes, has been found to be popular because it is suitable for general use in daily life. Among MTBs, the ‘hardtail’ type, which accounts for the largest proportion and is easily accessible, is equipped with a suspension on the front wheel that absorbs shocks from the road surface, making it easy for anyone to use.

This hardtail type allows stable riding not only on paved roads but also on unpaved roads, making it a good choice for commuting.

Alton Sports' electric bicycle 'Nemo FD Edition'. Photo by Alton Sports

The XZ1, introduced by Alton Sports’ premium brand Infizza, is a representative hardtail type junior MTB. It features a carbon frame that makes the bike lightweight and highly durable, and it is equipped with hydraulic disc brakes known for their smooth yet powerful stopping power, enabling quick response to unexpected situations on the way to school.

Electric bicycles efficiently use power to reduce user fatigue, and with the motor’s assistance, they can achieve faster speeds more easily and comfortably, making them suitable for commuting.

Alton Sports’ electric bicycle ‘Nemo FD Edition’ is a representative model popular for its excellent cost-effectiveness and practicality. This product also enhances ride comfort by adding a suspension fork and reinforces the connection between the top tube and the seat tube supporting the saddle to improve durability and stability. It is equipped with a 13.4Ah high-capacity battery, making it suitable for medium- to long-distance rides.

An industry official explained, “As the non-face-to-face trend and citizens’ awareness of carbon emission reduction spread, the population choosing bicycles as a means of short-distance transportation, including commuting, is increasing.”