[Asia Economy Reporter Lim Hye-seon] Sports brand Prospecs announced on the 5th that it has unveiled the advertising campaign for ‘Blade BX’ featuring exclusive model Lee Seung-gi.
This Prospecs advertising campaign conveys the message that "even though trends change, designs change, and the people who wear them change, the essence of shoes is ultimately ‘comfort’."
The released video shows scenes of walking wearing Prospecs’ past representative products, from Prospecs sneakers to Helios basketball shoes, and finally the ‘Blade BX’ appears. Lee Seung-gi’s steps and jumps wearing the ‘Blade BX’ effectively convey ‘lightweight’ and ‘high elasticity,’ while also demonstrating a stable fit through the Boa dial adjustment.
The ‘Blade BX’ is a high-performance premium sneaker for walking that integrates Prospecs’ technology. The new sole ‘S Blade,’ made with ultra-lightweight and highly elastic materials, helps energy recovery, maintaining comfortable wear even after long walks. The midsole’s ‘Move Frame’ and the insole’s ‘Impact Zone 2’ reduce foot wobbling and maximize shock absorption, thereby decreasing fatigue.
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