CU is launching eight types of bread and dessert products featuring characters from 'Cookie Run: Kingdom'.
[Asia Economy Reporter Lim Chun-han] CU announced on the 4th that it will release eight types of bread and dessert products featuring characters from the popular role-playing game (RPG) 'Cookie Run: Kingdom' in collaboration with Devsisters.
The products being introduced this time include five types of bread: 'Dark Chocolate Roll,' 'Coffee Magic Hotteok,' 'Gentle Danish,' and 'Mini Sandwich Strawberry·Peanut,' as well as three types of desserts: 'Pure White Roll Cake,' 'A Cup of Latte Castella,' and 'Sweet Bite Choux.'
Each product contains 30 types of random 'Ttibu Ttibu Seals' (stickers that you stick and re-stick) featuring Cookie Run characters. On the back of the Ttibu Ttibu Seals, there is also an event code that allows you to obtain 10 'Level 4 Star Candies,' which increase the experience points of game characters.
To commemorate the launch of the collaboration products, CU is holding an event through its membership app 'Pocket CU,' where customers who purchase products and collect stamps will receive a 'Ttibu Seal Book' to store the Ttibu Ttibu Seals, given to the first 4,500 participants. Customers who collect three or more stamps will be entered into a draw to win stationery sets (100 people) and dolls (100 people).
A BGF Retail official said, “We jointly conducted this unique marketing with Cookie Run to provide fun and purchase benefits to the MZ generation who enjoy mobile games. We will continue to introduce innovative products and events unique to CU that can offer new experiences to customers.”
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