Why Did Lee Chang-woo, Dongjak-gu Mayor, Become a YouTuber to Introduce Key District Projects?

The district mayor, public officials, and local residents appear in person to promote district administration through themed talk shows... A total of 5 episodes planned, including the 1st Traditional Market edition and the 2nd Childcare Center edition with various content

Lee Chang-woo, Mayor of Dongjak District (second from the left), appeared on YouTube with employees.

[Asia Economy Reporter Park Jong-il] Lee Chang-woo, the mayor of Dongjak District Office, has become a YouTuber and planned the program ‘Tomorrow’s PR King’ to introduce major district projects to residents.

‘Tomorrow’s PR King,’ which introduces district projects through various content on the Dongjak District Office YouTube channel, features the mayor, staff, and local residents appearing directly to deliver major district projects to citizens in a friendly and easy-to-understand manner.

This program will be conducted over five episodes focusing on topics closely related to residents’ lives, such as ▲Traditional Market Edition ▲Childcare Office Edition ▲Dongjak District Youth Cafe ‘THE Hangang’ Edition. It is a talk show format where the mayor and residents introduce vivid scenes with a professional host.

The first episode, ‘Traditional Market’ edition, covered ▲the prepayment campaign as part of the good consumption movement ▲convenience facilities ▲delivery services, and included a visit to Namseong Saje Market in Sadang-dong to meet merchants.

The first episode of the Traditional Market edition will be posted on the Dongjak District Office YouTube channel on the 30th.

The second episode, ‘Childcare Office’ edition, to be posted on October 21, features the Dongjak District Office mayor, Dongjak District daycare teachers, and daycare parents appearing at Moms Heart Cafe (170 Yangnyeong-ro, Dongjak-gu) to listen to the vivid voices from Dongjak’s childcare field.

It will introduce ▲‘Moms Heart Cafe,’ an indoor playground where children can play freely without worrying about fine dust ▲‘I-Won,’ the nation’s first childcare counseling call center established in 2019, and other ‘Childcare Office’ projects first introduced nationwide.

The district opened the Dongjak District YouTube channel in 2016 to quickly deliver district news and has been receiving great responses from residents by diversifying video content reflecting recent trends.

As YouTube’s influence as a promotional channel grows, the district recently appointed popular YouTuber Tzuyang as a promotional ambassador and plans to carry out various district promotions together.

Somikyung, head of the Public Relations Division, said, “The mayor who works as a YouTuber by actively engaging on-site rather than in a studio is the first in Seoul’s Dongjak District,” adding, “We will expand opportunities for residents to participate in district promotions and make every effort to produce diverse content that everyone can enjoy and empathize with.”