[Asia Economy Reporter Seungjin Lee] FILA announced on the 29th that it has launched the 'Austouch Series,' incorporating eco-friendly materials.
The 'Austouch Series' is an eco-friendly footwear line that integrates sustainable materials into three popular shoes representing the brand.
The FILA Austouch Series consists of three models: ‘Classic Kicks B Version 2,’ ‘Court Plumpy,’ and ‘Euro Jogger 93/21.’ Each uses eco-friendly raw materials made by recycling waste such as recycled synthetic leather, recycled cork, and eco-friendly waterproof paper.
About 85% of the upper of the ‘Classic Kicks B Version 2’ is made from eco-friendly materials including recycled cork and waterproof paper. The ‘Court Plumpy’ also incorporates over 65% eco-friendly materials in the shoe upper, including recycled synthetic leather, eco-friendly waterproof paper, and recycled cork. The waterproof paper used as the main material for the shoe upper is a biodegradable paper material that decomposes into water and carbon when burned, releasing no harmful substances. The ‘Euro Jogger 93/21’ also uses eco-friendly materials for a significant portion (over 40%) of the upper.
Additionally, packaging materials such as shoe boxes and product tags are made from 100% recycled paper. In particular, the ‘Austouch logo’ engraved on the product and packaging is a unique logo certifying FILA’s eco-friendly products, which will be applied to related products released in the future.
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