KT Launches Corporate Messaging Service 'SmartMessage'

[Asia Economy Reporter Seulgina Cho] KT announced on the 29th that it has renewed its corporate messaging service as ‘KT Smart Message’ and has undertaken a digital transformation (DX) of the service centered on ‘two-way communication, big data, and convergence.’

The existing corporate messaging service was a ‘one-way platform’ used by companies to deliver simple information to customers, such as credit card payment text messages and corporate advertising notifications.

This time, KT renewed the service name to ‘KT Smart Message’ and plans to provide ▲ two-way messaging based on corporate phone numbers ▲ smart targeted messages utilizing big data such as customer relationship management (CRM) and location ▲ converged services through API (Application Programming Interface) of the messaging solution via service DX.

KT has previously introduced services such as text check-in, self-diagnosis, and two-way reservation notification to establish ‘KT Smart Message’ as a two-way communication platform between companies and customers. Going forward, KT plans to continuously introduce services that allow companies and customers to conveniently send and receive two-way text messages in real time via regular phone numbers.

Currently, KT is conducting pilot services for location-based text messaging services that help financial companies, including card companies and insurance companies, conduct marketing in specific commercial areas or prevent fraudulent card use. In addition, KT plans to launch services that process accumulated corporate text messages into big data to send targeted messages or utilize them for customer management.

In particular, KT decided to provide the messaging service in API form so that companies can easily integrate the messaging service into systems they have separately built. Previously, messaging services could be used through dedicated programs or websites, but now companies can communicate with customers via text messages within their operating environments.

Additionally, KT is piloting a service that allows ordering food via text messages or calls through RCS, which can deliver more data than text messages or multimedia messages, and plans to provide new value to corporate marketing activities through corporate video services in the future.

To allow more corporate customers to experience the corporate messaging service ‘KT Smart Message,’ KT is holding a prize quiz event for three weeks starting today on the KT Enterprise homepage and KT Enterprise YouTube channel.

Min Hyebyeong, Head of KT Enterprise Service DX Division, said, “KT Smart Message will be a game changer that transforms corporate messaging from a text message service into a means of corporate marketing. Through KT Smart Message, we will provide customers with a more convenient DX experience that enhances work productivity and continue to develop services based on two-way communication and customer experience.”