[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 29th that the men's clothing brand ‘Amopre’ will begin full-scale brand expansion.
Amopre is a brand launched in March 2021 through a collaboration between Kolon FnC and broadcaster Jo Seho, offering clothing tailored to the average body type of South Koreans. The first released ‘Real Length Denim Pants’ series of three, as the name suggests, are pants that require no length alteration and were highly popular among customers, leading to a fifth reorder. Additionally, responding to customer demand, 5cm longer denim and slacks were also introduced.
Amopre plans to expand its items around the fall and winter seasons and increase customer touchpoints by planning offline pop-up stores. For this fall and winter season, 33 products focusing on outerwear and tops such as denim jackets, knits, cardigans, and coats will be introduced. These products are designed to match well with the existing pants and consider the average body type. New products will be released sequentially.
Furthermore, a pop-up store is scheduled to open on October 8th at The Hyundai Seoul, Basement Level 2. This two-week pop-up store will not only provide an opportunity to experience Amopre’s new items first but also plans to hold events with broadcaster Jo Seho.
An Amopre representative stated, “Amopre is a brand launched under Kolon FnC’s expertise and Jo Seho’s active collaboration. We will continue to research and strive to offer clothes that fit ‘most of us’ well.”
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