Introducing a Week Living in Gangjin, Gangjinman Ecological Park Photo Zone Setup
Gangjin County won the Best Popular Booth Award at the 2021 Busan International Tourism Expo. ⓒ Asia Economy
[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] Jeonnam Gangjin-gun Cultural Tourism Foundation (CEO Kim Bada) announced on the 28th that it won the Best Popular Booth Award at the 2021 Busan International Tourism Expo (BITE), hosted by Cotfa Co., Ltd. and sponsored by the Ministry of Culture, Sports and Tourism, Busan Metropolitan City, and Korea Tourism Organization.
The expo was held for four days from the 16th to the 19th at Hall 3, Exhibition Center 1, BEXCO, Busan, with participation from over 30 countries, more than 100 organizations and companies including local governments, tourism offices, and tourism businesses, totaling 250 booths. It provided information on safe autumn travel destinations in Korea and various contactless travel options, along with domestic and international cultural experience events and travel talk shows as part of diverse side events.
At the expo, Gangjin-gun promoted major tourist attractions under the keyword "Gangjin Olrae? Gangjin Travel!" by introducing programs such as the one-week living experience in Gangjin, and actively publicized various content projects including a 1-night 2-day Puso experience city tour and the "Time Project Meeting Joseon."
In particular, a photo zone featuring the golden reeds of Gangjin Bay Ecological Park was set up, where photos taken inside the booth were instantly printed and given to visitors. The promotion was maximized through various events such as promoting Gangjin-gun’s specialized products, a YouTube subscription event, a Gangjin-gun tourist site quiz, and traditional Korean music performances.
CEO Kim Bada said, "As interest in safe healing travel destinations is increasing in the post-COVID-19 era, Gangjin-gun is equipped with diverse and distinctive excellent tourism resources, making it competitive. We are doing our best to promote Gangjin through various promotional activities. In particular, we will actively strive to attract stay-type tourists to achieve the goal of revitalizing the local economy through tourism."
Gangjin=Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su kys86120@asiae.co.kr
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