20% Discount on Animal Welfare Certified Milk and Fresh Chicken, 10% on Eggs for 2 Weeks

Hanaro Mart, Chorokmaeul, Hello Nature... Consumer Promotion Coupons Usable

On the 3rd, a consumer examining eggs at a large supermarket in Seoul. Photo by Mun Ho-nam munonam@

[Sejong=Asia Economy Reporter Moon Chaeseok] The Ministry of Agriculture, Food and Rural Affairs announced on the 28th that it will hold a '20% discount event' applying agricultural and livestock product consumption promotion coupons to animal welfare certified livestock products such as eggs, live chickens, and milk for two weeks from the 30th of this month to the 13th of next month.

Companies such as Nonghyup Hanaro Mart, Chorokmaeul, and Hello Nature (online distribution channels) will participate in the event. They will reduce the prices of certified livestock products through their own discounts and the application of agricultural and livestock product consumption promotion coupons. Events such as giveaways will also be held.

Nonghyup Hanaro Mart plans to hold discount events on animal welfare certified livestock products such as eggs, live chickens, and milk at stores nationwide. Live chickens and milk will be discounted by 20%, and eggs will be discounted by 10% up to a limit of 10,000 KRW per person. A special sales booth of about 25 pyeong will be set up in the Yangjae branch in Seoul to promote the certification system, and a 20% discount will be applied by using agricultural and livestock product consumption promotion coupons on 26 certified livestock product items.

Chorokmaeul will provide an additional 10% discount on top of the 20% discount with agricultural and livestock product consumption promotion coupons for certified livestock products, totaling a 30% discount. Certified livestock product corners will be installed in 23 directly managed stores. Discount benefits will also be offered on the online shopping mall. Hello Nature plans to conduct a 30% discount event by adding its own 10% discount to the 20% discount supported by the Ministry of Agriculture, Food and Rural Affairs budget for certified livestock products.

Details such as the discounted items and discount rates by company can be checked through the companies' websites and promotional leaflets.

Kim Jihyun, Director of the Animal Welfare Policy Division at the Ministry of Agriculture, Food and Rural Affairs, said, "Through this event, we will supply certified livestock products to consumers at discounted prices and continue to strive to inform that consuming certified livestock products is a happy value consumption shared by both people and animals."