NS Home Shopping Launches 'Sin Jeong-ae Geokkuro Nokyong' with Functional Labeling for General Food Products

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 28th that it will exclusively launch 'Sin Jeong-ae Geokguro Nokyong,' the first product in TV home shopping to apply the 'General Food Functionality Labeling System.'

'Sin Jeong-ae Geokguro Nokyong,' which will make its debut through NS Home Shopping at 9:30 PM on the 1st of next month, is a health food made from Nokyong, a representative tonic, in an easy-to-consume form. The product was developed with the participation of Sin Jeong-ae, a female specialist in Korean medicine, in selecting raw materials and formulation.

This product is the first in TV home shopping to apply the 'General Food Functionality Labeling System.' This system allows general foods to display functionality if they meet certain standards and has been in effect since the end of December last year. Previously, general foods could not display functionality, but now, if they have sufficient scientific evidence or use any of the 29 functional raw materials or ingredients used in health functional foods, they can display such functionality.

Although Nokyong is not included among the 29 functional raw materials, the company explained that 'Sin Jeong-ae Geokguro Nokyong' contains ginseng in an amount exceeding the standard, allowing it to display functionalities such as antioxidant effects, fatigue improvement, blood circulation, and immune enhancement.

The product uses 'Super SA' grade Nokyong from New Zealand, which manages Nokyong through an origin tracking system. It is the only Nokyong product in TV home shopping to use only the upper parts (sangdae, bungol, bungol tip), and it is 'dried upside down' to enrich its nutrition. Nokyong is classified by position from the top into sangdae, jungdae, and hadae.

In addition to Nokyong, which accounts for 75% (15g out of 20g) per packet, traditional ingredients recognized for functionality such as ginseng, Spanish pomegranate, chunggung, peony, cooked rehmannia, and danggi are blended using Sin Jeong-ae’s secret recipe.

The product can be pre-ordered on NS Mall, priced at 169,000 KRW for a 4-month supply. A 10% discount is applied when ordering via the application (app).