[Asia Economy Reporter Moon Hyewon] Ildong Foodis announced on the 27th that it has signed a renewal contract with trot singer Jang Minho, who is currently serving as the official advertising model. This marks the third consecutive year of their partnership since Jang Minho was first selected as the exclusive model last year.
Jang Minho, a TOP6 contestant from TV Chosun's entertainment program 'Tomorrow is Mr. Trot,' has received much love from viewers for his outstanding vocal skills, handsome appearance, and unique sense of entertainment. Recently, he released a new song titled 'Saneun Geu Reon Geoji' (That's How Life Is), which highlights his powerful vocals. In the music video, he made a surprise appearance of the Highmun product, showing his special affection for the brand.
Jang Minho expressed, "I am very happy to continue working with the protein supplement 'Highmun,' which I personally use, for the third year."
An official from Ildong Foodis explained, "We judged that Jang Minho, who perfectly harmonizes with the Highmun brand, has smoothly fulfilled his role as the exclusive model, and with the support of fans, we proceeded with the renewal contract."
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