NS Home Shopping Launches 'Baicon Hwadeok Pizza,' a Popular Product from Pangyo's Famous Restaurants

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 27th that it will exclusively launch the 'Baicon Wood-Fired Pizza' from the Italian restaurant 'Bistro Baicon,' a 'Pangyo gourmet restaurant,' on its live commerce platform Enrabang and NS Mall at 3 PM on the 29th.

'Enbaicon' is a dining brand subsidiary of NS Home Shopping. Among the flagship stores operated under Enbaicon, the Italian restaurant 'Bistro Baicon' offers the Baicon Wood-Fired Pizza, which is one of its popular menu items. The Baicon Wood-Fired Pizza comes in two varieties: 'Margherita' and 'Quattro Formaggi.'

Margherita is a representative pizza from Naples, Italy, featuring a refreshing taste of tomato sauce and basil leaves, and uses 100% natural mozzarella cheese to provide a rich and savory flavor. The 'Quattro Formaggi' pizza uses four types of cheese: Emmental, Gorgonzola, shredded mozzarella, and Brie cheese.

The 'Baicon Wood-Fired Pizza' is characterized by its dough made with Italian flour, fermented at low temperature for 48 hours, and baked in a 400-degree wood-fired oven. The dough is made only with flour, salt, olive oil, and water, resulting in a mild taste and chewy texture. It is also explained that even when cooled, it hardens less compared to regular frozen pizzas, allowing customers to enjoy its delicious taste until the last bite.

Before the 3 PM broadcast on the 29th on the live commerce platform Enrabang, NS Mall has prepared an event to celebrate the launch of the 'Baicon Wood-Fired Pizza.' From the 27th to October 3rd, customers can purchase a set of three pizzas at a special price of 29,900 KRW and receive 5% of the actual payment amount back as reward points. During the live broadcast on NS Home Shopping's live commerce Enrabang at 3 PM on the 29th, there will be an event where customers who purchase and verify their purchase during the broadcast will receive roulette reward points, and a raffle will be held to give an additional pizza to 10 lucky winners.