[Asia Economy Reporter Seungjin Lee] The fashion industry is stepping up its online presence.
On the 26th, according to the fashion industry, LF's casual brand Hazzys has completely revamped its official brand mall, 'Hazzys.com'.
Hazzys.com has redesigned its UI to create content that feels like flipping through a magazine, moving away from the previous format suited for product category search and purchase, allowing for easier shopping.
Users can view recommended items selected by professional editors, weekly popular products, as well as various content such as seasonal campaigns and photo shoots all at a glance. This change caters to the characteristics of young consumers who enjoy discovery shopping, with a strategy to advance Hazzys into a younger brand through the renewed official online channel.
O2O (online-to-offline) content that allows interaction between Hazzys.com and offline stores has also been strengthened. At the ‘H Photo Studio’ located on the 4th floor of the Myeongdong flagship store, customers can wear Hazzys products and take photos, which are then reflected as outfit content on Hazzys.com. Through the self-studio ‘H Photo Studio,’ anyone can freely wear products and take photos for free.
The core commerce functions have also been upgraded. Quick consultations are available through 1:1 chat, and free exchange service is provided to all customers. Additionally, orders placed before 3 PM are shipped the same day, offering a faster and more convenient shopping experience.
Samsung C&T Fashion Division's fashion and lifestyle specialty mall SSF Shop is launching the 'Sesapae Campaign.' This aims to strengthen branding as a leading online and mobile platform in the fashion industry and secure a competitive edge amid the growth of the online market.
Earlier, SSF Shop attracted attention with brand renewal and marketing through video content in July. Since the renewal, the application has been downloaded over 150,000 times, and new customers have increased by more than 200,000.
To enhance purchase convenience, categories were reorganized and a specialty section featuring the trendiest brands and products was opened. The user interface (UI) and user experience (UX) were upgraded to allow users to experience desired products and services with minimal clicks. Through 'Sesapae Live,' brands favored by the MZ generation such as Ami, Comme des Gar?ons, and Kuho Plus were also introduced.
Furthermore, SSF Shop has positioned itself as a fashion-specialized mall under the slogan 'Fashion Loved by the World,' and to increase consumer awareness and preference, it launched its first TV commercial, strengthening communication.
Hansome, a subsidiary of Hyundai Department Store Group, unveiled the brand 'Time's' ‘2021 Fall/Winter Season Digital Runway’ video. The digital runway is a new customer communication method adopted by the fashion industry in response to the spread of COVID-19, and this is the first time Time has conducted one.
Through this digital runway, Hansome presents Time's new products for the 2021 fall/winter season. The concept for this year's new products is ‘Timeless & Iconic,’ characterized by delicate tailoring that reinterprets classic items in a new and simple way.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
