[Asia Economy Reporter Seungjin Lee] MLB Kids, operated by F&F, announced on the 24th that it is conducting the 'Superfan Kids Campaign' and openly recruiting children to participate as official brand supporters.
The Superfan Kids Campaign of MLB Kids is a campaign that recruits 'Superfan Kids' who will communicate with the public as official supporters of MLB Kids and supports various activities. The selected children will actively convey MLB Kids' brand values and messages to consumers.
The open recruitment for Superfan Kids is being conducted through Instagram until the 30th. After following the MLB Kids Instagram account, participants must upload a photo or video showing their lifestyle while wearing MLB Kids products as an Instagram post with the required hashtags.
The final 60 selected Superfan Kids will serve as official supporters of MLB Kids for one year starting from October. They will receive new items provided by MLB Kids twice a month and have opportunities to participate in various events such as brand photo shoots and promotional invitations. Additionally, they will receive gifts to celebrate their birthdays and MLB online mall points upon completion of their activities, among other benefits.
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