Sancheong Herbal Medicine Festival, Participating Farms Energized by 'Live Commerce'

During Chuseok Holiday, Donguibogam Village and Herbal Market Events Held
Daesin Grocery Shopping Popular, 10 Million Won Sold in 3-Day Live Broadcast

Donguibogam Village Herbal Medicine and Specialty Agricultural Products Sales Center
[Image source=Sancheong-gun]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The 'Live Commerce,' a major sales and promotional program of the 21st Sancheong Herbal Medicine Festival held online, is bringing vitality to participating farms.

The Sancheong Herbal Medicine Festival Committee announced on the 23rd that the Donguibogam Village sales market and the Sancheong Herbal Market live commerce program 'Shopping on Behalf of Traditional Markets,' held during the Chuseok holiday period, concluded with enthusiastic responses from the farms.

This program was prepared as an event linked with the online Sancheong Herbal Medicine Festival and the San-en Cheong shopping mall to help farms struggling to expand sales channels due to the novel coronavirus disease (COVID-19).

The Sancheong Herbal Medicine Festival Committee specially invited the live commerce team 'Red Lemon' this year to support online marketing of the herbal market and Donguibogam Village sales market, conducting a new style of 'Shopping on Behalf of Traditional Markets.'

They stayed in Sancheong for three days during the Chuseok holiday and conducted a total of 12 broadcasts: seven sales broadcasts, one Naver Live broadcast, and four broadcasts for promoting Sancheong.

The Sancheong Herbal Medicine Festival shopping live commerce not only achieved high sales revenue of about 10 million won over three days but also held events that introduced Donguibogam Village, medicinal food, and resolved curiosities about Sancheong.

Farms participating in the live commerce sales market said, "Although the method of receiving real-time orders through smartphones was unfamiliar, it was an opportunity to realize that product sales and promotional methods have truly diversified," and expressed satisfaction, saying, "It was a good attempt to inform young consumers about excellent agricultural specialties and medicinal herbs as well as achieve sales performance."