[Asia Economy Reporter Yuri Kim] CJ OnStyle's private brand (PB) 'Celeb Shop Edition' announced on the 23rd that it will launch the '21FW Zegna Group 100% Cashmere Jacket.'
CJ OnStyle stated, "'Ermenegildo Zegna' is considered one of the three globally beloved luxury fabrics alongside 'Colombo' and 'Piacenza,'" adding, "We are the first home shopping company to officially introduce fabrics from the 'Ermenegildo Zegna' group."
The launch broadcast will air on the 24th at 7:35 PM, featuring host Seo Arang for approximately two hours. The women's version will be available in four colors: Zegna Black, Heritage Brown, Ivory, and Brick, while the men's version will come in two colors: Zegna Black and Heritage Brown. The price for both men and women is 890,000 KRW.
The company said, "Last October, the 'Colombo Cashmere Coat' sold through 'Celeb Shop Edition' sold out its prepared quantity within 28 minutes of a 45-minute TV home shopping broadcast, achieving 476% of the overall broadcast target, marking the highest performance among our brand's fall/winter (FW) fashion. Therefore, expectations for this broadcast are high."
The Tessitura di Novara line used in this 'Celeb Shop Edition' is explained by the company as the most expensive among the 'Ermenegildo Zegna' group fabric lineup. It is characterized by providing top-grade cashmere processed like silk. CJ OnStyle added, "The lining, buttons, and polybags for spare threads are also made in Italy," and "the tailored collar single jacket design, which does not follow trends, with a classic fit, will also offer high versatility."
'Celeb Shop Edition' plans to introduce a cashmere coat made from the same fabric in mid-next month. Lee Sun-young, Executive Director of CJ OnStyle's Brand Business Division, said, "We will lead the premiumization of home shopping fashion to establish an attractive platform where customers can comfortably experience luxury fashion."
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