"Lotte Duty Free Hosts 'mom Comfortable Healing Time' for Multicultural Married Immigrant Women"

Co-hosted with Seoul Museum of Art… Participants Recruitment Until Next Month 7th
Expanding Social Contribution Activities for Mothers and Women under the 'momPyeonhan' Brand

[Asia Economy Reporter Kim Yuri] Lotte Duty Free announced on the 23rd that it will conduct 'momPyeonhan Healing Time,' providing multicultural marriage immigrant women with healing experiences through culture and arts.

'momPyeonhan Healing Time' is a new social contribution program by Lotte Duty Free that offers multicultural family women who have migrated and settled in Korea through international marriage opportunities to experience culture and arts and understand the value of diversity. 'momPyeonhan' is Lotte Group's social contribution brand for women and children, and Lotte Duty Free uses the 'momPyeonhan' brand to convey the meaning of 'supporting multicultural family women and gifting them time to recharge.'

The first theme of momPyeonhan Healing Time is 'Nostalgia (鄕愁).' Participants will have time to soothe their longing for their hometown and share concerns experienced as multicultural marriage immigrant women through cultural experience programs such as viewing art exhibitions and making scented candles and candle holders at the Seoul Museum of Art.

Lotte Duty Free is recruiting a total of 80 multicultural marriage immigrant women on a first-come, first-served basis to participate in this program. The recruitment period is from the 23rd to October 7th. Participation is free of charge. The program will be held in four sessions with 20 participants each, starting from October 21st. Detailed information can be found on Lotte Duty Free's official SNS channels.

Lee Sang-jin, Head of Marketing Division at Lotte Duty Free, said, "Lotte Duty Free will continue to pay sustained attention and carry out various social contribution activities for many multicultural women residing in Korea."

Meanwhile, since last year, Lotte Duty Free has adopted the slogan 'LDF Impact,' meaning 'fulfilling social responsibility and spreading positive influence,' and has been conducting social contribution activities related to ▲regional coexistence ▲environment ▲women.