Samyang Foods Launches New Product 'Rose Buldak Bokkeummyeon'

[Asia Economy Reporter Seungjin Lee] Samyang Foods announced on the 23rd that it will launch a new product in the Buldak brand, 'Rose Buldak Bokkeummyeon.'

Rose Buldak Bokkeummyeon is a product released in response to the high popularity of the existing two types of Rose Buldak (Rose Buldak Flat Noodles, Rose Buldak Tteokbokki) and continuous consumer requests. It features a flavor that combines Buldak, chili, and cream.

Rose Buldak Bokkeummyeon is the first product in Korea to apply Braille for the visually impaired. Additionally, to enhance consumer convenience, the external water adjustment lines are marked with two separate lines for microwave and regular cooking.

Also, Rose Buldak Bokkeummyeon, which highlights the flavors of bacon and ham, significantly reduces the spiciness compared to the original Buldak Bokkeummyeon, allowing consumers who find spicy flavors difficult to easily enjoy the product.

A Samyang Foods official said, "Recently, K-rose sauce using chili instead of tomato has been gaining popularity in the food industry, so we applied it to Buldak Bokkeummyeon," adding, "We expect to further expand the Buldak consumer base through Rose Buldak Bokkeummyeon."