[Asia Economy Reporter Seungjin Lee] SSF Shop, the specialized mall of Samsung C&T Fashion Division, announced on the 23rd that it will carry out the 'Sesapae Campaign' to strengthen its position as a leading online and mobile platform in the fashion industry.
SSF Shop introduced its first-ever TV commercial under the slogan "Fashion Loved by the World (Sesang-i Saranghaneun Paesyeon, Sesapae)" to establish itself as a fashion-specialized mall and increase consumer awareness and preference.
The advertisement featured celebrities such as actors Kim Seo-hyung, Lee Do-hyun, Lee Joo-young, singer Rowoon, model Irene, and Lim Ji-seop, delivering SSF Shop's fashion philosophy in an easy and entertaining way. Through diverse content like Sesapae acrostic poems and brand songs, they plan to communicate sincerely with consumers. Earlier, in July, SSF Shop began differentiated marketing through video content along with a brand renewal.
To enhance purchasing convenience, the categories were reorganized and a 'Specialized Section' composed of the hottest and trendiest brands and products was opened. By advancing the user interface (UI) and user experience (UX), customers can experience desired products and services with minimal clicks. Additionally, through 'Sesapae LIVE,' live broadcasts themed around brands favored by the MZ generation (Millennials + Generation Z) such as Ami, Comme des Gar?ons, and Kuho Plus have started, receiving positive responses.
In particular, SSF Shop's official YouTube channel 'SesapaeTV' is gaining popularity as a fashion-specialized channel that offers participation and experience rather than just viewing content, adding entertainment along with fashion information. Based on this, the number of subscribers exceeded 75,000 in just two months. Representative content such as 'Delivery Pros,' 'Photo Shoot Hotspot,' 'Back to the Dressing Room,' 'Fashion Public Discussion,' 'Fashion Soup,' and 'Style Muse' have recorded over 3.52 million views in total.
'Delivery Pros,' where celebrities personally deliver products based on consumer stories, garnered over 930,000 views and more than 2,600 comments and likes. 'Photo Shoot Hotspot,' which combines a self-photo shoot concept with entertainment elements, surpassed 1 million views and received over 10,000 comments and likes.
Since the renewal, the application has been newly downloaded about 150,000 times, and the number of new customers has increased by more than 200,000.
Kim Dong-woon, Senior Executive Director of the Online Sales Division, said, "We launched the 'Sesapae Campaign' to deliver SSF Shop easily and enjoyably to everyone who loves fashion," adding, "We will continue to strengthen content competitiveness to provide a shopping experience that customers highly engaged with fashion want to visit first and repeatedly."
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