Laneige×Maison Kitsun?, Limited Edition 'Neo Cushion' Release

[Asia Economy Reporter Seungjin Lee] Amorepacific's cosmetics brand Laneige announced on the 23rd that it will release a limited edition of the 'Neo Cushion' through a collaboration with the French fashion brand 'Maison Kitsun?.'

The new product is based on the concept of 'Hey Neo! Let's Chillax!' aiming to express the lifestyle culture of the MZ generation (Millennials + Generation Z) who pursue freedom by spending comfortable and leisurely personal time even amidst busy daily life.

The Laneige X Maison Kitsun? limited edition consists of two types of Neo Cushion limited editions (Matte 21N, 23N) and three collaboration goods (eco bag, pouch, smart tok) made for this partnership.

The Neo Cushion is newly presented in a cream-colored case, featuring Maison Kitsun?'s signature character, the 'Chillax Fox,' depicted in a witty way as if relaxing, reflecting the concept of the collaboration. In particular, the Chillax Fox is designed in three random positions instead of a fixed location to add an element of fun.

Sales will begin on September 27 through the Amorepacific Mall and Olive Young online, and from October 1, it will be available at nationwide Aritaum stores as well as online malls such as the Naver Laneige store.