KGC Insamgongsa Launches 'CheongKwanJang Hwalgi Energy Box'

[Asia Economy Reporter Lim Hye-seon] KGC Ginseng Corporation announced on the 23rd that it has launched the ‘CheongKwanJang Hwalgi Energy Box’.

The ‘CheongKwanJang Hwalgi Energy Box’ is a Kakao Gift exclusive product repackaged with 20 bottles of ‘CheongKwanJang Hwalgi (20ml)’, designed for office workers’ one-month workdays by providing one bottle per day. Targeting the younger generation, the package features a battery that charges, and includes a ‘fun (FUN) element’ with daily encouraging messages each time a bottle of ‘CheongKwanJang Hwalgi’ is taken out from inside the package.

‘CheongKwanJang Hwalgi’ is an ampoule-type health drink made by blending 6-year-old red ginseng concentrate with traditional ingredients such as ginger, jujube, goji berry, omija, astragalus, and vitamins B and C. In the Kakao Gift market, ‘CheongKwanJang Hwalgi’ has seen an average annual sales growth of 265% compared to the same period last year over the past three years.

According to a KGC Ginseng Corporation official, “‘CheongKwanJang Hwalgi Energy Box’ is a bestseller product that easily boosts energy once a day,” adding, “As the non-face-to-face gift market grows, it was launched as a Kakao Gift exclusive product to help office workers relieve fatigue.”