Galleria Department Store Conducts Post-Chuseok Marketing Including "Luxury Pop-up" Events

Galleria Luxury Hall East 1st Floor Max Mara Pop-up Store.

[Asia Economy Reporter Yuri Kim] Galleria Department Store announced on the 22nd that it will launch post-Chuseok marketing by holding product events and pop-up stores with practical benefits at each branch after the Chuseok holiday.

At the Apgujeong-dong Galleria Luxury Hall, an Italian luxury women's clothing brand 'Max Mara' pop-up store will be held until October 2nd, showcasing this year's fall and winter new collection. Especially at this 'Max Mara' pop-up, various products featuring the logo of '1951', the launch year, are available to celebrate the brand's 70th anniversary.

At the Gourmet 494 food hall in the Luxury Hall, a New York-style cheesecake brand 'Dexter Gordon' pop-up store will be held from the 24th to the 30th. The signature menu of 'Dexter Gordon' is the Basque cheesecake, which is slightly baked at high temperature to give the top a burnt appearance. In addition, various dessert specialty pop-ups such as ▲apple pie specialty store 'Red Apple' ▲French dessert specialty store 'Briand' will be presented.

At Galleria Gwanggyo, stores where customers can prepare for the upcoming winter will open. Along with 'Canada Goose', various premium padding pop-up stores such as ▲Moose Knuckles ▲Nobis ▲Parajumpers will be held. From the 24th to the 30th, a 'Venus' uniform price sale will be conducted, selling off-season products at up to 80% discounted prices.

At Timeworld located in Daejeon, a design studio 'Giljong Sangga' exhibition pop-up will be held until the 30th. This exhibition is part of Galleria's 'Right! EARTH' project, where installation art inspired by renewable energy can be experienced. Also, the global fashion brand 'COS' will hold a sale event with up to 50% off for nine days from the 22nd to the 30th.