Popularity of Dawn Delivery Cosmetics 'UP' ... SSG.com Doubles Handled Products

Special Promotion from 23rd to 30th
Half-Price Coupon for New Customers

[Asia Economy Reporter Jo In-kyung] SSG.com announced on the 22nd that it has expanded the number of cosmetic brands available for dawn delivery and doubled the number of products handled within two months.

Accordingly, the number of cosmetic brands that can be ordered through SSG.com’s dawn delivery increased from the previous 49 to 60. The number of products also increased to about 600, doubling compared to the 300 products at the launch in July. In addition to cost-effective masstige brands, Amorepacific’s luxury beauty brand 'Sulwhasoo' has also been introduced, greatly expanding customers’ choices.

According to SSG.com, since starting beauty product dawn delivery on July 15, related sales increased more than threefold compared to the previous month within just one month. As the product lineup, which was mainly daily necessities such as soap and shampoo, expanded to include skin and body care, makeup accessories, and men’s cosmetics, related orders increased significantly, showing an immediate response from customers.

In particular, the service, which delivers orders placed by 11:59 PM the previous day by 6 AM the next day, just like dawn delivery grocery shopping products, was analyzed to be effective for the main customer base of women in their 30s.

Accordingly, SSG.com plans to continue expanding the beauty product lineup by monitoring customer responses. They intend to expand to the level of department store brands and offer a product curation that can only be found in SSG.com’s dawn delivery.

Meanwhile, to commemorate this product expansion, SSG.com will hold the 'Dawn Beauty Dream Week' promotion from the 23rd to the 30th. Starting at 9 AM every day, two types of 10-15% discount coupons applicable to dawn delivery beauty and grocery products will be provided to the first 3,000 customers on a first-come, first-served basis.

Half-price coupons for new customers using the service for the first time will also be given to the first 1,000 customers starting at 9 AM daily. The 'Dawn Beauty Items, Today’s Special Price' event, featuring four selected brands at special prices every day, will also be held.