Baby, Let's Go, Kyowon Wins Innovation Award at 'Deep Change Startup Prize'

Marketing and Data Utilization Synergy Expected

Kids activity startup Aegiyagaja announced on the 19th that it won the Innovation Award at the Kyowon Group's '2021 Kyowon Deep Change Startup Prize.' Photo by Aegiyagaja

[Asia Economy Reporter Kim Heeyoon] Kids activity startup Aegiyagaja announced on the 19th that it won the Innovation Award at Kyowon Group's '2021 Kyowon Deep Change Startup Prize.'

The '2021 Kyowon Deep Change Startup Prize' is an open innovation platform by Kyowon Group that discovers and supports startups with excellent technology and business models. This program was conducted across three fields: △Edutech △ICT (Information and Communication Technology) △Lifestyle. Aegiyagaja was recognized in the Edutech category.

In particular, through this program, Aegiyagaja plans to strengthen partnerships and collaborations with Kyowon affiliates. Kyowon is expected to expand cooperation with Aegiyagaja by introducing products with high preference to platform users based on Aegiyagaja's sales data.

Through collaboration, the company explained that Kyowon will be able to conduct more efficient product marketing, and Aegiyagaja can create synergy by increasing the productivity and utilization of data.

Aegiyagaja, established last year, is a platform that curates kids cafes, museums, and other places visited with young children. It has registered over 15,000 accumulated contents, including information on night pediatric hospitals, nearby pharmacies, and Yes Kids Zones. In the future, it plans to provide a service that recommends the most suitable places according to the child's age and gender.

Sejung Oh, CEO of Aegiyagaja, said, "We plan to integrate the company's technology into Kyowon's diverse educational content to materialize the service," adding, "Through this collaboration with Kyowon, we hope to get closer to a world where children are happy and can run around freely."