[Asia Economy Reporter Yuri Kim] This Chuseok holiday, targeting the 'Homechu-jok' who spend their time resting at home, home shopping and e-commerce platforms have expanded their range of discounted products.
Lotte Home Shopping is holding the 'Gold Moon Week' event until the 22nd, continuously showcasing differentiated quality products such as overseas luxury brands, jewelry, and premium furniture. On the 21st at 8:15 AM, the fashion program 'Lee Sujeong Shop' will sell the 'Noble Dia 18K Ring,' and popular furniture and electronics such as 'Emons Sofa,' 'LG CordZero Wireless Vacuum Cleaner,' and 'Samsung UHD TV' will also be featured.
On the mobile TV platform 'ELive,' differentiated products including fashion and luxury items will be presented for 10 days starting from the 20th. On the 23rd at 5 PM, 'Saint James T-shirts' will be showcased, followed by 'Tomboy Trench Coats' on the 26th at 6 PM. On the 27th at 8 PM, a 'Luxury Special Broadcast' will be held targeting post-holiday compensation psychology, featuring selected autumn items from overseas luxury brands such as 'Gucci Shawls' and 'Burberry Handbags.' During the event period, customers purchasing fashion and accessories will also be eligible for up to 10% reward points.
Hyundai Home Shopping is holding a Chuseok special event until the 22nd, selling over 100 products including fashion, home appliances, and kitchenware. On the 20th at 3:30 PM, Samsung washing machines, and on the 21st at 6:40 PM, Winia Dimchae kimchi refrigerators will be featured. On the last day of the holiday, the 22nd, a 'Popular Rental Products Special Exhibition' will be held showcasing Bodyfriend massage chairs and Coway water purifiers. Hyundai Home Shopping will also present a unique performance on the 19th, where singer Norazo will make a surprise appearance during broadcasts of Samsung laptops (8:50 AM) and Shaun Lee rowing machines (5:45 PM), previewing a new song set to be released on the 23rd.
E-commerce platforms are also offering various events targeting the 'Homechu-jok.' Lotte On is holding the 'To the Appreciated You, To Myself Who Worked Hard' promotion until the 23rd. The event offers up to 20% discounts on the top three luxury brands in sales on Lotte On?Burberry, Prada, and Gucci?and also runs special exhibitions for popular bags and clothing. Representative products include the 'Prada Hobo Bag Tessuto Chain Strap' at a final discounted price in the 1.95 million KRW range, and the 'Gucci GG Marmont Matelass? Small Shoulder Bag' in the 1.8 million KRW range. The products featured in this event have received certification from 'TrustOn,' Lotte On’s luxury reliability enhancement program. Lotte Department Store has also prepared L.Point accumulation and acrostic poem events. Until the 23rd, customers purchasing department store products on Lotte On will receive up to 10,000 L.Points, and using the gift service will earn an additional 2,000 L.Points.
Gmarket and Auction are holding a 'Holiday Special Promotion' until the 22nd, selling over 200 items including food and daily necessities that are highly sought after immediately after the holiday at discounts up to 84%. Shopping during the holiday will result in sequential deliveries starting right after the holiday. To enhance shopping convenience, products are categorized into three sections: Food Hall, Living Kitchen Hall, and Daily Necessities & Beauty Hall, reflecting the variety of items. Each section introduces various popular products including six specially selected representative discounted items curated by professional MDs. Discount coupons are also provided. All customers of Gmarket and Auction can receive a '15% discount coupon' valid for up to 5,000 KRW off. The Food Hall and Living Kitchen Hall each offer coupons once during the event period, while the Daily Necessities & Beauty Hall provides coupons five times daily throughout the event period.
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