Attention to Perfect Combo Menus for 'Homchu-jok'

School Food's Best Set 2.

[Asia Economy Reporter Moon Hyewon] As the number of COVID-19 confirmed cases continues to exceed 1,000 daily, many people are expected to give up returning to their hometowns and spend the holiday at home due to social distancing during this Chuseok holiday, becoming so-called ‘Homechu-jok’.

The food industry has launched a variety of honey combination delivery menus to target consumers' tastes.

School Food’s ‘Best SET2’ consists of the mozzarella spam egg mari, which ranks first in the popular menu rankings, spicy carbonara pasta tteokbokki, and a beverage. The savory and salty mari and the spicy and soft tteokbokki make a perfect match, making it an ideal menu to enjoy easily at home during the holiday period.

In fact, Best SET2 sales during this year’s Lunar New Year holiday increased by 40% compared to the same period last year. On weekends, when people stay at home longer than on weekdays, it recorded a market share of 54%. School Food’s ‘Spicy Carbonara Pasta Tteokbokki’ also surpassed 6 million bowls sold last March.

There is also a set menu that includes side dishes to enjoy along with chicken, a representative delivery menu popular among all ages. Puradak’s ‘4-Chi Set’ consists of the popular chicken menu items Black Mayo, Tender Chibarrow, Black Cheese Ball, and Black Cheesecake. It is gaining popularity with its generous composition that includes desserts along with popular menu items.

Outback Delivery Service has been continuously receiving positive responses from consumers by offering menus that recreate the restaurant experience. In particular, the ‘Duo Garlic Steak Set’ has gained great popularity, recording over 592 reviews. The combination of thick and tender steak with garlic, garlic steak, and Toowoomba pasta with rich sauce, as well as soft and sweet sweet potatoes, captivates consumers’ palates.

The ‘Party Box,’ offered exclusively at the emotional pub New York Yashikanga Pub, attracts the attention of Homechu-jok with various combinations such as the meat-filled ‘Yuk(肉)kwanhan Party Box’ and the modest ‘Tteok-Maek Party Box’ featuring tteokbokki and beer.

An industry official said, “As COVID-19 prolongs, the atmosphere of Chuseok, once called ‘the great national holiday,’ cannot be found anymore,” adding, “We hope everyone enjoys a joyful holiday by trying various foods that suit their tastes during this Chuseok holiday.”